INTERMOT 2025 cemented its status as a barometer for the motorcycle market: around 75% market coverage and around a third more domestic exhibitors sent a clear signal. Among those represented were BMW Motorrad, Honda, Kawasaki, Norton, Royal Enfield, Suzuki, Triumph and Yamaha, who presented their latest innovations for naked bikes, tourers and sports bikes, as well as urban mobility and electrification. Particularly effective: the transfer from the exhibition area to the feeds. CREATOR DAY and CREATOR LOUNGE multiplied the impact of a young, digitally savvy target group – almost 40 per cent of private visitors were under 30 years old.
At the same time, formats such as the PLAYGROUND with stunt and drift shows, exciting racing and talk formats, and ‘bikes you can touch’ covered the entire spectrum of the scene – from heritage and naked bikes to lighter mid-range models. This built a bridge between tradition and the next generation: the industry provided the technology, exhibitors displayed it in a comparable way on the floor, and the community brought it to life – a cross-generational alliance with positive impulses for the market.
Read more about it
