Comments from the industry
Heiner Faust, President of the Motorcycle Industry Association Germany e.V.
INTERMOT Cologne 2014 succeeded in setting new standards with surprising world premieres and the internationality of its visitors from 105 countries. The contacts and technical discussions were correspondingly valuable for the entire exhibiting industry. Public enthusiasm for the latest models and the thrilling shows in the outside area lifted the INTERMOT spirit.
Henning Putzke, Head of BMW Motorrad Germany
BMW Motorrad is very satisfied with the interest visitors have shown on its stand over the past five days at this year's INTERMOT.
The new S 1000 RR (Superbike), R 1200 R (Roadster), R 1200 RS (Sport-tourer) models and the C 600 Sport und C 650 GT special edition scooter models were greeted with enthusiasm by the press, trade public and visitors. Many specialist discussions took place among motorcyclists and their technical questions were answered.
The new global brand campaign "Make life a ride" was presented at the fair for the first time and also immediately put into practice in the new stand concept.
As 360° supplier, BMW Motorrad also presented its extensive range of accessories, BMW Motorrad classic parts, driver equipment (including the DoubleR Race AIR suit) and the active driving experience for motorcycles (Enduropark Hechlingen, Test Camp Almeria 2015, GS Trophy Germany 2015). Many thanks to the organisers and all the helpers! We are already looking forward to INTERMOT 2016, brim full of innovation again, no doubt. That's a promise!
Walter Bauer, Managing Director Ducati Motor Germany
For us at Ducati, INTERMOT – as the most important trade fair – is an extremely important platform for showcasing innovations as well as being able to pick up directly on customers' interests.
Not only were we able to celebrate the successful 3C Racing Team with its victorious IDM Superbike team but we also unveiled our unique scrambler family to the global public for the very first time. The phenomenal response both to our brand and our scrambler models enables us to look to the next season with great confidence and anticipation.
At the same time we would like to thank all our partners and the Cologne trade fair for the good cooperation. Let’s scramble!
Dr. Christian Arnezeder, Managing Director Harley-Davidson Germany, Austria and Switzerland
Once again, INTERMOT has lived up to its reputation as the leading international motorcycle trade fair. Every two years it proves itself to be an ideal platform for gaining an overall view of the market and making industry contacts.
But perhaps the most important plus factor for us is the direct connection with the end customer. On our stand in Hall 9 we were able to convince numerous trade fair visitors of our brand and our products. We conducted numerous conversations with fans and customers, harvested not just lots of praise but also constructive criticism and received valuable tips for the course our company will be charting in the future.
Oliver Franz, PR-consultant Honda Germany Motorrad
Once again this year INTERMOT and its visitors proved to us that Cologne is Honda Germany Motorrad's most important trade fair. This is where we meet our customers. And our models win over our customers. The dialogue, the discussion, bike conversations – a valuable overall package.
We unveiled a real world premiere in Cologne with the new VFR800X Crossrunner. Germany is where the V4 tourer's target group is to be found so this is where we decided to unveil it to the global public.
Supersport topic : We all know how difficult this segment is. But we as Honda, currently holding the MotoGP world champion title with Marc Marquez, want to make the first steps possible and above all affordable and that's why we also presented the new CBR300R in Cologne. The response at the press conference proved that we were right. The rush of people we had on the visitors' days also confirmed this.
Our commitment in the A2 driving licence class (our wide range of Honda motorcycles in the 48 hp class) and technology features such as our dual clutch transmission (we have seven models with DCT), or the electronic sport ABS, attracted a great deal of interest at our stand.
The fact that Cologne is also of international importance was reflected in the reaction of our MotoGP stars. When we asked Stefan Bradl (Moto2 World Champion 2011) from the LCR Honda Team and the triple world champion Dani Pedrosa from the Repsol Honda Team if they were available for autographs, they both responded immediately with "Yes!" I'll just mention that: When Dani Pedrosa saw the queue in front of our stand, all he said to me was "Wow!"
The enthusiasm is there - among us, our sports stars, our audience. And we will take them with us: into the new 2015 season. Thank you Cologne, thank you INTERMOT!"
Ingolf Zekalle, Head of Sales & Marketing Kawasaki Motors Europe N.V., Germany branch
Our showcasing of our brand new race version only Ninja H2R is obviously one of the highlights of the fair; following on at the end of this year is the unveiling of its road-legal sister H2.
The public response here on site in Cologne, but the online reaction as well, was enormous. Kawasaki's latest standard bearer has already delivered on expectations, if not exceeded them. Together with our emotionally attractive stand concept, and the restyled and technically revamped Versys models, we have set the right tone not just for the fair but for the coming sales year as well, which should also benefit the rest of the model range.
The trade visitor day also went down very well, resulting in some revealing and informative discussions, from which additional future business contacts can be generated.
The bottom line is that we are very satisfied with our INTERMOT presence here in Cologne and are taking this with us into the 2015 sales year as a fitting motivation.
Norbert Zaha, Managing Director KTM-SPORTMOTORCYCLE GMBH
INTERMOT 2014 as the leading international trade fair in the motorcycle industry is the optimal platform for KTM to strengthen the KTM brand and set the course for future success.
The concept with its press day and trade visitor day and public days works. Over the course of the fair we registered a healthy mix of trade journalists, qualified trade visitors and retailers as well as highly interested private customers.
The positive feedback on our newly unveiled KTM 1290 Super Adventure and the all-electric propulsion KTM Freeride E-models but also the immense interest in our existing model range means that we can already look to the 2015 season with enthusiasm.
Gerald Federl, Managing Director MSA Motor Sport Accessoires GmbH
In many respects the 50th anniversary INTERMOT 2014 fair was a major event for us. We were represented with a total of six brands, more than ever before, and celebrated three significant, red letter birthdays. The 20-year Kymco anniversary in Germany, the 10-year sales anniversary with Hyosung, and our own 20-year MSA company anniversary.
A great highlight was the presentation of our serial produced four-wheel scooter Quadro 4 under our Swiss Quadro brand, which received excellent press coverage in the media.
The unusual vehicle with the unique hydraulic tilting system for front and back wheels attracted a great deal of attention and plenty of discussion with specialist dealers, as well as a lot of interest from end consumers.
At Kymco the main focus was on the ATV, quad and UTV brand innovations and, as the market leader in the 250 and 300 class, we were able to impress many dealers and end customers. The MXU 700i LOF EPS, the Maxxer 300 Supermoto and the UXV 450i made their debut here. Also at Hyosung, we can be fully satisfied with the launch of the new 250 cc single cylinder bikes in the GD series, which have already yielded a very positive response in the trade press.
In addition, we presented Strida, our new lifestyle brand, for the first time and three of its latest extravagantly designed folding bikes in bright colours. Strida has already advanced to an urban cult brand in many countries and the many enquires we received at our stand show that there is also a great deal interest in stylish innovations in Germany.
A further INTERMOT premiere was our presentation of our new own brand Trenoli. Under this label, we have offered eight electric bikes up to present, which are equipped with selected high-quality components and the very latest technology from leading manufacturers such as Bosch, Panasonic or SR Suntour. Many scooter and motorcycle dealers have also come to talk us about them because they would like to get involved in the booming electrical bike market.
The many personal conversations we had with specialist dealers were also very important for our Speeds Performance Parts accessory brand to hear their wishes and suggestions in a concentrated form. We will then be able to take these into account in our future product policy. In the coming year, we will again be surprising our customers with attractive innovations among our accessories in terms of helmets, clothing and gloves.
We are already looking forward to the new season and thank the IVM team and Koelnmesse for the outstanding organisation!
Ralph Zimmer, Head of Marketing Piaggio Group Germany
We are very satisfied with INTERMOT 2014, the international fair for motorised two-wheelers.
The PIAGGIO Group unveiled two new models at this year’s INTERMOT: both the Aprilia Caponord 1200 Rally and the Moto Guzzi V7 II were singularly well received by the trade fair public.
Our PIAGGIO Group retail trade partners welcomed the benefits of the trade visitor day and on the whole provided very positive feedback. The consistently glorious, sunny late summer weather certainly contributed to the success of this year's INTERMOT. This particularly benefited the outdoor area, which attracted large numbers of end customer visitors.
Gerald Steinmann, Manager Marketing and PR, Motorcycle & ATV Suzuki International Europe
In our parent company's eyes, INTERMOT remains the leading international trade fair. A very well attended press conference, a trade visitor day that worked well and full halls during the days that were open to the public also underlines this.
Our 100 international decision makers from the Suzuki distributorships throughout Europe were also visibly at ease at INTERMOT. We showcased our entire range of new products in Germany, which went down very well. Our new products, first and foremost the highlights GSX-S1000 and GSX-S 1000F went down a treat with the public and the fresh stage programme constantly attracted visitor attention.
In conclusion the feedback we can take out of this is without exception positive. We would like to thank all those who have once again succeeded in staging a successful INTERMOT and are looking forward to INTERMOT 2016.
Lisa Herr, Marketing Manager Triumph Motorcycles Germany
Triumph Motorcycles was again the port of call for an interested and lifestyle oriented public. The large number of international visitors testifies to the growing interest in the motorcycle industry and a successful INTERMOT 2014.
Our visitors value the wide array of different and characterful bikes. The whole thing is rounded off by a comprehensive accessories and clothing range. Our modern classic models are increasingly attracting enthusiastic supporters. Be it the cool Café Racer Thruxton Ace or the strictly limited Bonneville T214.
Motorcycling in its original form and stylish clothing - those are the trends of the future. True to our motto “For the Ride”.
Karlheinz Vetter, Advertising Manager Yamaha Motor Germany
Yamaha Motor Germany is very satisfied with INTERMOT 2014. Even before the press conference on Tuesday we were overwhelmed by national and international media representatives on the stand. And our subsequent retail dealer session was a complete success as well. The concept of the newly introduced trade visitor day on 1 October was a complete success and was well received by representatives from industry, the retail trade and the media.
Yamaha presented itself at the INTERMOT 2014 as an emotional brand with a product range which covers all segments and desires. The new XJR1300 and XJR1300 Racer was given an excellent reception by the public, as well as the MT-07 Moto Cage, a bike for young riders, which takes its inspiration from the stunt driver scene and is equipped with a fresh design.
A topic for much discussion was also the design study 01GEN, a three-wheel crossover concept vehicle with lots of new innovative ideas.
As a modern-day company, Yamaha however also presented itself as a brand with roots and tradition. 1964 - not only does Yamaha share this date with IFMA, the predecessor fair of the INTERMOT, it was also the year in which the brand was first presented in Germany. And that was reason enough for us to present our audience in 2014 with a special exhibition of 35 selected, historic vehicles.
To sum up, we are extremely satisfied with our experience at INTERMOT 2014. We would like to express our thanks to Koelnmesse as a professional trade fair organiser and at the same time also to IVM, which in addition to coordinating the fair, also arranged an extremely attractive supporting programme.